R2K is a charitable, 501(c)(3) non-profit organization started in 2007 by one family committed to the possibility of making a difference through thoughtfulness, generosity and unconditional love. Founder Elva Pellouchoud was inspired to launch the non-profit in honor of her parents, Barbara and Patrick, who have spent their lives demonstrating the power of giving to each of their 15 children. Since its inception, R2K has tracked acts of kindness in 14 countries and all 50 states.