Resort 2 Kindness is committed to making the world a better, kinder place for the people of today, as well as the generations of tomorrow, who can learn from our example. The organization’s belief is that small acts can make a big impact. We do this through:

1)  Individual “Random Acts of Kindness”

Participants share Random Acts of Kindness with people in their lives. Anyone of your choosing can be a potential recipient: the people you know (friends, colleagues, family members, neighbors) or someone you’ve never met (a brand-new person who crosses your path just walking down the street). Kindness is a gift you can share every day in a variety of ways. It generally costs you nothing but a moment in time. See our list of kindness ideas in “How to Participate” for more inspiration.

2)  Charity Sponsors Who Multiply the Kindness

Business owners and organizations sponsor every act that R2K participants complete, or contribute financially based on a percentage of their sales. They make a monetary contribution to R2K or the charities of their choice based on their commitment level. One hundred percent of funds contributed by Charity Sponsors go directly to the charity. No funds are used to support R2K administratively, so every kindness – and every dollar – counts! See “Our Sponsors” for more information.

3)  Annual Giving Initiatives

Every year, Resort 2 Kindness holds Giving Initiatives. With the donations made from sponsors and individual R2K supporters, contributions are made to people and organizations in need.